Find how many units you need to sell to cover your fixed costs - and your margin of safety beyond that.
Open toolPricing Calculator
Work out a selling price from your cost using either margin or markup, plus GST-inclusive pricing.
How to use it
Enter costs and the desired pricing percentage; check whether you selected margin or markup before using the result.
When it helps
Compare a target margin with a cost-based markup.
Worked example
A cost of 100 with 25% markup gives a selling price of 125; a 25% margin requires about 133.33.
Assumptions and privacy
Calculations run in your browser. Results are estimates based on your inputs and the model shown, with rounding differences possible. They do not replace a lender quote, payroll review, tax filing or professional advice. Confirm rates and rules for your situation before using the result.
About this calculator
Margin and markup both describe profit, but they're calculated on different bases - margin as a percentage of selling price, markup as a percentage of cost. Enter your cost and target percentage in either mode to get a selling price, and optionally see the GST-inclusive price too.
Frequently asked questions
What's the actual difference between margin and markup?
A 50% markup on a ₹100 cost gives a ₹150 price. A 50% margin on that same ₹150 price is only correct if profit (₹50) is 50% of price - which it is here, but a 50% margin target from a ₹100 cost actually needs a ₹200 price, not ₹150. They diverge more the higher the percentage goes.
Which one should I use to set prices?
Margin is usually more useful for pricing decisions since it directly tells you what share of revenue is profit. Markup is more common in cost-plus industries like retail and manufacturing.
Why add GST on top?
If you're quoting a GST-exclusive price internally but need to show customers the final amount they'll pay, the GST toggle adds that on top of your computed selling price.
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